Gascoigne was born in East London, Jack (founder) spent a lot of time during his youth within the Gascoigne Estate area - exposing him to many personalities, identities and experiences which shaped a larger part of who he is. At a young age, it was here that he knew this place had inspired him.

When contemplating on a brand, Jack envisioned an aesthetic that blurred the lines between artistic expression and prominent subcultures within the 90’s and 00’s. Many of which he discovered within the estate.

Without studying fashion, Jack slowly began to learn the fundamentals of the industry and bring ideas to fruition. As the brand has grown, we continue to extend the boundaries on the meaning of contemporary, all whilst still learning new fabric concepts and production capabilities.

We do not solely focus on clothing but also how it is consumed; digitally and physically. Moving forward, through staggered releases, events and collaborations, we are building a platform that connects people through design and shared experiences. 

Our voice sets to merge traditional British heritage, bohemian references and London subcultures. Producing (primarily) unisex, menswear, womenswear clothing and accessories. Everything we create is made within the UK, we believe in nurturing talent across all areas of the brand.

Please join the mailing list for a welcome gift and to keep updated on all upcoming news.