25th July 2026

CEG 01

We spent a long time trying to figure out a way to connect with friends of the brand - to create something that remains organic but intentional. In the near future, we believe fashion as an industry will put a further emphasis on how product is consumed aside from conventional marketing.

We decided that going forward all (where possible) product campaigns will be immersive; allowing friends to attend whilst ongoing, to experience the campaign in real-time, see new product in person and ultimately connect with us behind the brand.

This is our first step in introducing our world under a new lens.

Our first was in a snooker hall based in south-east London, thanks to those that came and spent some time. This is our first step in introducing our world under a new lens.

Below is some bts: